Laws for Success of Indie Artists.
The ability to stand out from the rest starts from creativity. Even if you find yourself in a place clogged by others pursuing the same thing you are, you should nurture the ability to create something that sets you apart from everyone and will help you stand out. As discussed in my blog Indie Artist’s Hip Hop Guide, while there is a perpetual hunt on for talent, across the world, all the time, we all know that it is important to be noticed even for the hunters to catch you.
Learn to work with less to get more. You can do just as much with three people as you can with a 1,000, if three is all you have. Learning to work with bare-essentials will push you to make the best with what you have.
Strategize- build a cohesive system with what you have, then utilize the little you have with a strategic approach. Make every small step count towards bigger steps.
Vision- Have a clear and realistic vision of the outline of where you want to be and what you think will take you there. Remember that it will not happen overnight. It will take you time to develop a rhythm through trial and error, which will ultimately unveil the artist you were meant to be.
Plan- Any indie band or a solo indie artist, no matter how talented, is likely not going to become famous overnight. Understand that success doesn’t happen in a day. Be reasonable in your aspirations and act smartly. Mark important places around you on a map that can be beneficial to you for a performance. As discussed in my blog Music Festivals, aim at getting a festival gig in these places and give your best at those performances. If you are really good, there is a high chance that you will grab an offer at one of these performances. Otherwise, you will at least become famous locally, which is the first step forward in your career as an indie artist.
Work Part-time- initially, you will make no money as you work on your an indie artist, which can lead to a stressful state of mind and interfere with your creativity. Get a job that allows you to pay bills and put food on your table until your ‘passion’ turns into a ‘paying occupation.’
Be Creative- The number one thing young artists forget is that it’s really all about the music. If your song doesn’t instantly and strongly connect to people who don’t know you, you’re not going to make it very far. Don’t depend completely on the advice of your friends and relatives. They love you and want to see you win. Watch the reactions to your music from listeners outside your circle. You did not set out to compete with some rapper who got signed and his songs suck. That’s not the bar you set for yourself. If you want to get noticed, make or find hot beats, and write an undeniable hit. Then do it again, and again, and you’ll get a deal. I keep repeating that it is not going to be easy. If it was easy, everybody would do it. It takes a ton of thankless, draining work, coupled with tons of rejection and soul searching. But there are a few who will emerge to the top every year.
Understand that whether you’re independent or signed, it all falls on you. So you have to have an immediate team that multitasks and knows its roles. When you sign, look for a label that understands your brand not just because they got a lot of money for you. You also need to build your relationships and stay persistent. Your immediate outlets of people help you carry on. It will take whole lot to build that so strong, but it works. More than anything, you must have good music and keep challenging yourself to be great.
No offense to the major labels, but stay Indie and get your paper up before you even consider a major label deal. Trust me, you won’t regret it! Putting yourself at the mercy of a major label is career suicide, unless you’re the rare few.
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