Financing Indie Music.
There are infinite ways that you could use to finance your work, but majority of these options (at least the most practical ones) begin with a really strong development process. The idea here is to package your upcoming work in a way that will make it irresistible to investors, no matter which investor or platform you’re going to target. And the entire process really begins at the base – the talent.
I can’t stress enough how important it is to create music that is marketable to the general public, because if you don’t have something that interests the listeners on a basic level, it doesn’t matter how good your development process goes. No one will invest. This may sound basic, but we’ve all fallen in love with an idea that isn’t marketable and realized only too late that we should have tested it at a much earlier stage. Not everything that appeals to an artist appeals to general So learn, and make sure you have something really amazing and original.
Once you have a solid song, you will of course need to test it with your group or friends. And just like when you were developing your song, you’ll want to test it thoroughly and get lots of feedback before you start contacting investors. Your friends and folks also form a part of the viewers and listeners. Take their feedback seriously and improvise. While a lot of the other things you need to work on during the development phase will continue, it’s important that you get the song right before you move on. Don’t do anything but focus on getting your song and music to the best possible point, because without it you’re going to waste a lot of time in vain.
Depending on where you live, there may be plenty of weekend and evening side jobs that you can do to raise money. There are infinite ways that you could use to finance your work, but majority of these options begin with a really strong development process. The idea here is to package your upcoming work in a way that will make it irresistible to investors, no matter which investor or platform you’re going to target. And the entire process really begins at the base – the talent. While you are working on your new project, you might also consider spending a few hours a week on a part-time job. Companies seek consumer insight to help make business decisions and this requires part-time workers to take surveys. They companies use market research companies to do target audience for feedback on a service or a product; and they pay you for your time. Search the web to get information on part-time options available online.
If you have songs recorded–released or unreleased–you may get those songs placed on advertisements, commercials, TV shows or movies. Licensing a song to a production, earns synchronization fees. As I said in my post Publishing Indie Music, a publisher handles song licensing & registration, creative matters and royalty collection. Licensing & registration is a tedious process that only a publisher can enjoy. Similarly, there are many music licensing agencies available to help you with licensing a song or an album. They contact music supervisors, production companies and advertisers and convince them to license music from indie artist, instead of major recording artists. And drive millions of dollars annually in licensing deals. You can sign-up for one or several of them and check their listings.
I know from experience and I have written this in a lot of my previous posts, no matter how much you do, you will still have more to do. Reading blog posts, keeping an eye on what others are doing, learning trends, listening to podcasts, everything takes time, and a day does not have enough hours, so if you try to do it all by yourself, it will only take you so far. You need more. You need accountability and direction from someone who has been where you are trying to go.
I will soon come back with a post about some new tricks for indie artists to help boost their career in the industry. So keep coming back!
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