E-mail Marketing for Indie Artists

E-mail Marketing for Indie Artists.

The Day’s Reality 

If you are an active internet user and are well aware of changes and developments in online networking, you know the principles have changed for business pages and profiles. You can either post your music for free, and become famous within your group, friends and followers, or you can become a paid member of one of the thousands of platforms and pay to get exposure.

You get the sound and lighting simply right. You shoot a great video and take some amazing pics. You find the best of those pics, correct the brightness and edit your video. Everything’s cut, cleaned, and ready to be published. You find a catchy headline and upload. And then you wait, endlessly, for the shares, likes, and comments. Sometimes they come, sometimes they don’t. And then your favourite social media platform asks you to pay, in order to get noticed.

In my blog “Indie Music in The Computer Age” I have written about how most indie artists maintain their own sites and are active on Myspace.com, which holds a record for bringing success and fame to many bands. Some sites, such as Garageband.com, depend on ‘likes’, permitting audience to significantly affect the success of a band. This kills new ability pursuit and improvement, a standout amongst the most exorbitant zones of the music business. Some sites such as sessionsound.com, permit artists to upload their music and offer it at a cost of their picking. Online listeners can scan by sort, listen to free samples, view artist data, and buy the tracks they need to purchase from the website. Innovative technology, for example, message sheets, music online journals, and informal communities are also being utilized by independent music organizations to make advances in the business.

However, if you are posting without paying, you will be setting up a show, drowning yourself in the music, giving your best rockstar performance only to realise that the room is empty and the sound is off.

Solution

So perhaps you give in and pay Facebook to connect with fans. And you tell yourself it’s alright because you always need money to advertise and social media is no different. However, you are missing something here. There is a better and free tool that successful artists are already using-email.

Unbelievable, eh? You thought e-mail was the most uncool and outdated tool, right? Now read this to know how social media scores in terms of marketing and advertising versus e-mail marketing.

Social Media Versus Email Marketing

Social networking is important and you must have an online presence if you are a budding artist, a famous artist, an entrepreneur etc. Do your best to continue adding fans, and don’t stop posting content. However, don’t restrict yourself to social media to advertise your work and drive sales. 91% of internet users use email every day. Your chances of reaching out to fans with email are pretty damn good. You will be surprised to know that e-mail is 40 times more effective than Facebook and Twitter combined. Now go, tweet that! Or forget it, it’s really just a waste of time.

Understanding the Worth

Thinking about how reliable can it actually be to use email for advertising and if it is even worth the effort? Now read this:

A study says 77% of consumers prefer to receive permission-based marketing e-mails over other advertising avenues. For every dollar spent on e-mail marketing, the average return is $44.25.

Read that again. For every dollar you spend on email marketing, you can expect to receive an average of $44 in return. Social media can’t even come close!

Customers are believed to take e-mails more seriously than Facebook and are willing to pay more than double, if they have received an e-mail offer. I could go on about the benefits of e-mail marketing. But why bother? You would’ve realised by now that e-mail wipes out social media in advertising and driving sales.

Reaching Fans Through e-mail

Now you are wondering “how do I get fans to share their e-mail with me”?

It’s easy. Offer them to receive a link to the song in an e-mail instead of direct download. There are online tools that let you do this automatically. You can also send a little gift like a glimpse of your upcoming release, or short peeks to back-stage fun etc. in the emails. Before your next release, your fans will already know through e-mails and you will be on their bucket-list!

Know of any other ways to help an indie artist to connect with fans and drive deals? Don’t forget to share with me, and I will add them in my future blogs.